From Artist to Entrepreneur: Growing a Creative Business with Lori Siebert
6/19/202646 min
In this episode, Editor-in-Chief Susan Harold sits down with Lori Siebert—product designer, maker, mixed-media artist, and creative educator—to explore her journey from artist to entrepreneur and how she built a thriving creative business over several decades.
Lori began her career in 1987 with a graphic design firm and later expanded into art licensing, working with major brands like Target, Bath & Body Works, Universal Studios, and Nickelodeon while continuing to grow her own product and home décor design work.
Lori shares how a series of life shifts beginning in 2021 led her to start saying “yes” to long-held bucket list opportunities while also learning to say “no” to things that no longer bring joy, reshaping how she approaches both life and work. She has expanded her impact through teaching and hosting immersive creative retreats across the United States and Europe, helping artists strengthen their creative practice and business skills. As co-founder of ArtBizJam and ArtBizJam Abundance, she continues to support artists with tools, resources, and community to build sustainable creative careers rooted in both passion and intention.
Upcoming Retreats:
Wearable Art Adventure - October 4th-9th (2026)
Winter in Oaxaca - January 24th-30th (2027)
Noticing, Capturing, and Composing a Grecian Journey - April 22nd-29th (2027)
Clips
Transcript preview
First 90 secondsSusan Harrold· Host0:01
Welcome to the World of Women Create podcast series, where we step inside the vibrant, paint-splattered, and high-energy worlds of the artisans and makers from the pages of our magazines, Where Women Create and What Women Create. We'll also meet special guests who are entrepreneurs and experts in their field. From our creative corner to yours, we're inviting you into inspiring conversations with exceptional women. I'm Susan Harrold, Editor-In-Chief of Women Create. Join me as we sit down with visionary makers and innovative entrepreneurs to explore the beautiful chaos of the creative life, the trials that test us, the triumphs that fuel us, and the surprising paths that lead to those undeniable creative sparks. Thank you for being a part of our creative world, the world of Women Create. Hello, everyone. Welcome in today. I am very, very excited to be having a conversation today with Lori Siebert. And while she probably needs no introduction to most of you, I wanna go ahead and introduce her to you all. Lori Siebert is a product designer, maker, teacher, and mixed media artist. She started her graphic design firm in 1987, and moved into li- art licensing over 15 years ago. Some of her clients have included Target, Bath & Body Works, Universal Studios, and Nickelodeon, to name a few. Uh, she now designs gift and home decor products, and