Focus Is Subtraction, Not Addition (ft. Leila Hormozi) | Ep 951
3/10/202611 min
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You're about to hear the exact blueprint that took Alex Hormozi from hustling in the gym industry to dominating the social media game and building an empire. In this Q&A, Alex breaks down the top social media strategies that have fueled his success, revealing why YouTube is the conversion king and how Instagram still leads in traffic generation. He uncovers the realities of balancing intense business growth with personal relationships, offering insights that most entrepreneurs won't talk about. Alex also shares some tips to boost productivity and focus, especially for business leaders battling ADHD.
In this episode
00:00 Top ROI platforms: YouTube, Instagram, and TikTok
02:13 How Alex and Leila met
03:28 Balancing between business and a relationship
06:15 How to make cold calls and push through to seven figures
07:10 ADHD productivity hack: Focus through subtraction, not addition
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Clips
Transcript preview
First 90 secondsAlex Hormozi· Host0:00
[instrumental music] What is your highest ROI or best social media channels right now between the ones that you're working on?
Leila Hormozi· Guest0:06
YouTube.
Alex Hormozi· Host0:07
YouTube? All right. That's number one.
Leila Hormozi· Guest0:09
Yeah. I would say probably YouTube and Instagram.
Alex Hormozi· Host0:11
Mm-hmm.
Leila Hormozi· Guest0:13
What about you?
Alex Hormozi· Host0:14
I would also agree that YouTube and Instagram are my number one and number two [laughs].
Leila Hormozi· Guest0:18
Yeah.
Alex Hormozi· Host0:18
And, yeah, that goes for everybody. I actually did a huge video that broke down all of our lead flow and where it came from. Um- Did you really? Yeah [laughs].
Leila Hormozi· Guest0:26
Did it get good views?
Alex Hormozi· Host0:28
Crushed.
Leila Hormozi· Guest0:29
Someone should link it there.
Alex Hormozi· Host0:30
Oh my God. And so [laughs], and so I think the way to think about it, and I ranked them kinda S tiered or whatever, um, but it was like how much discoverability is there? How easy to... is it to generate kinda purchase intent, so like call to action? And so I'll tell you something that we found from school, is that Instagram generates significantly more traffic than YouTube does, but YouTube traffic converts at like three or four times the percentage. And so YouTube is still, for most, 'cause a lot of people who are on School who have communities, um, have some content of some sort. And a- again, to be clear, some people have like 1,000 followers. You don't need a lot, you just need something. And so the people who have it, they track work, 'cause we can see attribution. YouTube is making them more money even though Instagram sends more traffic, but the, the first one and two for most people are gonna be those buckets. We have seen that people do well at monetizing TikTok if they send the traffic to Instagram. Don't tell m- don't ask me why, uh, but that's literally the CTA that they'll have inside their bio, so just a tactical hack for you. If you have trouble monetizing your TikTok, make the CTA, like,