Flexi Discs
6/13/202628 min
This week, we look at a humble marketing tool.
The Flexi Disc.
These razor-thin, flexible vinyl records had poor sound quality, but they helped sell cars, hit songs, chewing gum, soap operas and even Beatle records.
And in one case, a family won a million dollars with a flexi, and it nearly destroyed them.
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Transcript preview
First 90 secondsTerry O'Reilly· Host0:01
Podcasting is a bit of a solitary pursuit, yet it takes a village to produce a podcast. But once an episode beams from the terrastream to your earbuds, we don't get to see you, talk to you. So we're excited that through Apostrophe All Ears, we've opened up a direct line between us, a forum to chat about episodes, about marketing. Just tap the link in the description.
Speaker 2· Soundbite0:24
This is an Apostrophe podcast production.
Speaker 3· Soundbite0:29
[upbeat music] We're going to show you our big, new Studebaker. Start your car! [upbeat music] Mamma mia, that's a spicy meatball. What love doesn't conquer, Alka-Seltzer will. What a relief. [upbeat music] You're under the influence with Terry O'Reilly.
Terry O'Reilly· Host1:04
[upbeat music] 1969 was a great year for music. Songs like Honky Tonk Women, Elvis's Suspicious Minds, and Neil Diamond's classic Sweet Caroline topped the charts. But one song outsold all those classic tunes. It was named the Song of the Year