Fake fans, fake buzz? How your favourite band got big
5/5/202629 min
Shaad D’Souza explains how bands such as Geese have faced a backlash since a marketing company revealed its tricks for pushing them into the limelight, and Eamonn Forde discusses what it takes to succeed in the music industry today.. Help support our independent journalism at theguardian.com/infocus
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First 90 secondsSpeaker 00:00
This is The Guardian.
Nosheen Iqbal· Host0:01
[ on-hold music] Today, the fake fans behind your favorite band.
Speaker 2· Soundbite0:12
Parles-tu français?
Shaad D’Souza· Guest0:19
¿Hablas español?
Speaker 4· Soundbite0:20
Parli italiano?
Speaker 00:21
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Speaker 50:57
You on?
Shaad D’Souza· Guest1:01
Yesterday. Let's do it.
Nosheen Iqbal· Host1:05
[rock music] Discovering new music you love, I'd argue, is still one of the most satisfying ways to feel good.
Shaad D’Souza· Guest1:17
[singing] Ooh, child.
Nosheen Iqbal· Host1:20
And so when fans flocked to Geese in the last year and made its frontman Cameron Winter the most talked about indie star of the moment, it felt like a genuine rush