F1 vs NASCAR | Start Your Engines
5/13/202648 min
When moonshine runners turn stock car racers, Bill France creates NASCAR and turns it into America’s top motorsport. Meanwhile, in Europe, another canny operator – Bernie Ecclestone – is fighting to bend Formula One to his will.
If you’d like to hear more about the high-stakes drama of F1, we recommend the audiobook version of The Formula. You can listen right now on Audible.
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Transcript preview
First 90 secondsDavid Brown· Host0:00
Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. [dramatic music] It's June 19th, 2005, race day at Indianapolis Motor Speedway. Inside a plush motor home in the paddock, Formula One supremo Bernie Ecclestone sits in a leather chair watching a television mounted on the wall. Outside, more than 100,000 fans pack the grandstands for the United States Grand Prix. The cars circle the circuit on their formation or warm-up lap. The atmosphere is electric. But Ecclestone knows something the fans don't. This race is about to become one of the strangest spectacles in motorsport history. For the last three days, Formula One has been in chaos. Emergency meetings, heated arguments, last-minute negotiations behind closed doors, all over a single component: tires. Teams running on Michelins discovered something terrifying during practice. The high-speed final corner is simply too much for the tires to handle. Cars return