F1 vs NASCAR | F1 Roars Into the U.S.
5/28/202639 min
In 2019, the Netflix series Formula 1: Drive To Survive ushered in a major uptick in the sport’s popularity among Americans. Then, the 2021 F1 season saw an epic showdown between Lewis Hamilton and Max Verstappen, and interest exploded. The F1 fan-base is young, diverse and gaining on NASCAR. Formula 1 lead commentator Alex Jacques join us to share his insights into the rise of F1 in the U.S. market, the wave of new talent, and why he loves the sport so much. Jacques is the author of Grid to Glory: 75 Milestone Formula One Moments. You can hear his commentary on F1...
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First 90 secondsDavid Brown· Host0:00
Audible subscribers can listen to all episodes of Business Wars ad free right now. Join Audible today by downloading the Audible app. [instrumental music] From Audible Originals, I'm David Brown, and this is Business Wars. [instrumental music] Let's go back in time, shall we? It's August 30, 1998, and a nine-year-old is at home in the UK watching the Belgian Grand Prix on TV. He can see it's raining hard as the race begins. Soon after the start, there's a massive pileup with 13 cars, parts flying everywhere. Here's the race commentator, Murray Walker.
Murray Walker· Soundbite0:57
[car engine roaring] Great start by Eddie Irvine. Fiedler, look at Fiedler, and into the wall. Who was that?
Alex Jacques· Guest1:03
Coulthard. Coulthard into the wall.
Murray Walker· Soundbite1:04
It's Coulthard. David Coulthard into the wall. We'll stop the race. We'll stop the race.
Alex Jacques· Guest1:07
They'll have to red- they'll have to red flag this.
Murray Walker· Soundbite1:08
Oh, this is terrible. Yep. Oh, this is quite appalling. This is the worst start for a Grand Prix that I have ever seen in the whole of my life.
David Brown· Host1:17
The nine-year-old watching is thrilled by the drama of the crash. That boy is Alex Jacques. And at that moment, well, he knew he had found his sport. It would take