Inventing "Victoria" The Muse
23:16–24:15 · 60s
Cindi Fedus-Fields details the elaborate backstory created for a fictional woman named Victoria—used as a unifying brand story across teams.
23:16–24:15 · 60s
Cindi Fedus-Fields details the elaborate backstory created for a fictional woman named Victoria—used as a unifying brand story across teams.
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