Everything is dupes
6/30/202626 min
Fender declared war on guitar makers. Lululemon declared war on Costco. Ugg declared war on Quince. Welcome to the era of the dupe product wars.
This episode was produced by Peter Balonon-Rosen, edited by Jolie Myers and Amina Al-Sadi, fact-checked by Gabriel Dunatov, engineered by David Tatasciore and Patrick Boyd, and hosted by Sean Rameswaram.
Photo by Francois LOCHON/Gamma-Rapho via Getty Images.
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Clips
Transcript preview
First 90 secondsSean Rameswaram· Host0:00
On the show today, we're gonna talk about guitars. [guitar plays] But don't worry if guitars aren't your thing, [guitar plays] 'cause we're also gonna talk about Lululemon, and lip gloss, and UGGs, and recipes, and Doritos, and Oreos, and the island of Santorini. Do any of those speak to you? [guitar plays] Have you figured out what the show's about yet? It's about dupes. [upbeat music] It used to be kind of embarrassing to own a fake. Maybe you didn't want your friends to know that your parents bought you store-brand Fruit Loops, or maybe your parents didn't want their friends to know that that wasn't real Louis V. But not anymore. We don't even really use the word fake anymore. We use the word dupe, and everyone's getting into the duplication game, and some brands, like Fender [guitar plays] are fighting back.
Speaker 2· Soundbite0:44
The impact of this could be nuclear. It could be absolutely catastrophic for the guitar industry as a whole.
Sean Rameswaram· Host0:51
And we're gonna see how that's going for them on today's Explained from Vox.
Speaker 30:54
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