Episode 557: Kevin Trudeau: The Infamous Infomercial King On Prison, Media Empire & The “Price of Natural Cures"
5/26/20262 hr 7 min
The most interesting people to sit down with aren't always the ones the world agrees about. Some of the most compelling conversations happen with people who hold their ground and refuse to be neatly categorized by the world. Kevin Trudeau is infamous for a lot of things but what’s notable about him is he sold 50 million books, served 8.5 years in federal prison for contempt of court, and walked out at 60 with $10,000 in donations. Kevin has been called a snake oil salesman by some of the biggest names in the media. He's also the man who wrote about ultra-processed food, gut health, and the hypothalamus regulating weight 25 years before any of it became mainstream science. In this episode, Kevin shares the story behind the controversies that defined him, what 8.5 years in federal prison actually taught him about resistance and acceptance, his philosophies in sales and business and how he came back at 60 to build it all again after being banned from infomercials for life. If you've ever been curious about a public figure beyond what the headlines tell you, this conversation is the kind that will take you down the rabbit hole. What's Discussed: (08:42) The two infomercial offers that came in the same day from two strangers. (14:00) The rule every other infomercial host followed that Kevin refused to use. (22:00) The diagnosis at 19 that turned him into a researcher with no medical training. (33:01) The warden who said he'd never seen an inmate happy to be there in 35 years. (56:26) The "Natural Cures" claims that aged into mainstream science, and the ones that didn't. (1:08:36) Why he says the GLP-1 weight loss drugs are built on the same science he wrote about 20 years ago. (1:46:00) How he started over at 60 with $10,000 in fan donations after being banned from infomercials for life. (2:11:46) The two words he says have more power to shape your life than any others. Thank You to Our Sponsors! AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 OFF today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE! Kion: Visit getkion.com/habits or 20% OFF Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% OFF your first subscription. Therasage: Visit Therasage.com and use code JEN to get 15% OFF your order. Your skin deserves this level of care. Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout. Prolon: Prolon is offering listeners 30% OFF sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift. Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% OFF sitewide. Manna Vitality: Try it now by using the code Jennifer20 at mannavitality.com. Find more from Jen Cohen: Website: jennifercohen.comInstagram: @therealjencohen Books: jennifercohen.com/books Speaking: jennifercohen.com/speaking-engagements Find more from Kevin Trudeau: Website: kevintrudeau.com Instagram: @thekevintrudeau Facebook: Kevin Trudeau YouTube: @kevintrudeaushow TikTok: @thekevintrudeau Linkedin: Kevin Trudeau Book: yourwishseries.com/book Find more from Kevin’s Organizations and Fan Club: Private Organization: globalinformationnetwork.com Mentorship: gurukev.com Fan Club: kevintrudeaufanclub.com Natural Cures Website: naturalcures.com
Clips
Transcript preview
First 90 secondsKevin Trudeau· Guest0:00
[upbeat music] Hi guys, it's Tony Robbins. You're listening to Habits and Hustle. Crush it.
Jennifer Cohen· Host0:04
Okay, you guys. I don't know if you're gonna remember this, this, but this is, uh, an oldie but goodie, and part of a staple, I think, in my childhood, really, right? 'Cause I have Kevin Trudeau, and he wrote, I think, one of the biggest books of all time. It was called The Natural Cures, right? How many books did you sell?
Kevin Trudeau· Guest0:21
Um, it's called Natural Cures They Don't Want You to Know About.
Jennifer Cohen· Host0:23
Yes.
Kevin Trudeau· Guest0:24
And sold over 50 million copies.
Jennifer Cohen· Host0:26
50 million copies, and when I was told that, you know, about Kevin being in LA and everything else, I was, like, super excited because I, I was saying to you before we started this, I remember your book, like, on my bookshelf when I was a kid. Like, my mother had it. Like, it was part of, like, my household, you know, for many, many years. I'm sure you hear that, though, all the time.
Kevin Trudeau· Guest0:47
I do. It was the number one bestselling book that Walmart ever had at the time. It was number one on the New York Times bestselling list 26 weeks in a row, and it was a book that exposed... It was the first book, and I was the first person to not expose that there are natural ways to be healthy, but I exposed why the drug companies and the US government, the FDA, and the media all work together as a, you know, kind of in collusion to hide the non-drug and non-surgical ways to cure and prevent disease so that the drug companies continue to make huge profits. That's what I exposed, and that's when the crap hit the fan.
Jennifer Cohen· Host1:25
Right.
Kevin Trudeau· Guest1:26
Because everyone in the government and the drug companies and the media went crazy