Episode 20: Julie Talbot - Inclusive Feeding, Modern Parenthood & Reinventing a Legacy Brand
6/10/202650 min
From Breastfeeding to Belonging: How Julie Talbot is Reinventing Parenthood, Leadership & Legacy Brands
What happens when a 42-year-old brand built around breastfeeding evolves to meet the realities of modern parenting?
In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Julie Talbot, CEO of Lansinoh Laboratories, to discuss how one of the most trusted names in maternal health is transforming from a breastfeeding brand into a modern parenting brand built around inclusion, empathy, and real-life family journeys.
Julie shares how becoming a mother later in life through IVF fundamentally changed her perspective as both a leader and a consumer—and how those experiences now shape the way she leads one of the most iconic brands serving parents worldwide.
Together, they explore:
✨ Why 85% of families today are combination feeding—and why brands need to stop forcing a "one-size-fits-all" narrative
✨ How Lansinoh is embracing personalized feeding journeys and supporting parents without judgment
✨ The role AI can play in parenting support—and where human empathy must remain irreplaceable
✨ Why women don't need a seat at the table anymore—we need to redesign the table
✨ The leadership lessons Julie learned from motherhood, IVF, and leading through transformation
✨ The myth of working mothers being "less committed" and why it's time to permanently retire that narrative
Plus, Cristina and Jacqui spill the weekly tea on Dove's purpose-driven partnership with FIFA Women's World Cup, Fidji Simo's appointment to a major leadership role at OpenAI, and what the Publicis acquisition of LiveRamp could mean for the future of retail media measurement.
This conversation is equal parts business strategy, parenting reality, and leadership inspiration—and a reminder that the strongest brands are built when empathy sits at the center of every decision.
Because at SHeCOMMERCE, it's never just business. It's personal.
Bold Brands. Fierce Women. One Sisterhood.
SHeCOMMERCE:
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Clips
Transcript preview
First 90 secondsCristina· Host0:00
[upbeat music] Hello, you're here with Christina and Jackie for another episode of SheCommerce, where power women and real talk collide in the CPG world.
Jackie· Host0:17
[laughs] I feel like we need sound effects.
Cristina· Host0:22
I, I do too.
Jackie· Host0:23
Do I do that? Do I go [laughs] Let's, let's work on that. [laughs] [laughs] Hey.
Cristina· Host0:32
I'm willing.
Jackie· Host0:32
You have your singing, I have my sound effects, okay?
Cristina· Host0:35
Fine. Fine. We can, we can compromise. Give and take.
Jackie· Host0:39
All right, all right, all right. Um, I won't give you, I won't give you grief. Maybe. We'll see. [laughs] Wait, Christina, our guest today, isn't she amazing?
Cristina· Host0:52
Oh my gosh. Everyone's gonna feel so warm and tingly after all this. So much love from her.
Jackie· Host0:58
Yes, for sure. She is warm. She is a powerful leader. She is- Authentic ... a gorgeous, gorgeous girl.
Cristina· Host1:08
That's all I can think of.
Jackie· Host1:08
Yeah. Ugh, amazing.
Cristina· Host1:10
Well- And y'all just have to, y'all just have to wait online until she comes on. [laughs] First you'll have to listen to us talk.
Jackie· Host1:21
[laughs] Yes.
Cristina· Host1:22
Lucky you. And- You have to earn it, you guys.
Jackie· Host1:26
You have to earn the, the goodness by listening to-