On Film…With Kevin McCarthyEp. 45 - Lee Cronin & Jack Reynor talk The Mummy, David Lynch, Quentin Tarantino, Horror, Split Diopters, Cinematography, Score, Lost Highway, Stanley Kubrick, Midsommar, Sing Street, Favorite MoviesDesigning the trailer hook
12:40–12:57 · 18s
Lee Cronin reveals he wrote a specific line to anchor the trailer—"It's very important you prepare yourselves for what you're about to see"—and talks about channeling a Hitchcock-like tease.