Embrace The Cringe | Ep 961

Alex Hormozi· Host0:00

This is the first piece of content I ever made. This is the first ad I ever made. Fast-forward to today, we make four hundred and fifty pieces per week. I broke the Guinness World Record for the fastest-selling nonfiction of all time with a hundred and six million dollars in sales in a weekend. And we had a portfolio of companies that did north of two hundred and fifty million dollars in aggro revenue last year. In this video, I wanna show you just how far anyone can come, and not to judge your first chapter by someone else's twenty-fifth or thousandth chapter. Here's one promise I can make to you: You will be cringe. And so let's define these terms real quick. Shame is breaking someone else's rules. Guilt is breaking your own rules. Cringe is supposed secondhand embarrassment. Someone saying, "Oh, that's cringe," saying, "I'm embarrassed for them." But in reality, it's a defensive status play, which means you should interpret it as if someone says, "Oh, that's cringe," they said that to you, it means I'm beginning to change my status relative to other people or relative to them, and therefore I'm on the right path. And so we have to ask the question, like, whose rules are we breaking? Did we agree to their rules? If we set the rules, what outcome do those rules optimize for? A rule is an if/then statement. Is that true? How do we know that? And why does that matter? People seeing you try hard will say, "Why are you taking this so seriously? Why do you even care?" But the truth is they've never cared about anything in their lives. Like when's the last time they took anything seriously? Of course, never, and it shows. And so I had a guy once come up to me and tell me that he saw how hard I was trying with content, and then he said he'd almost outsourced all of it down to two hours a week. And he was, and he was like, "Yeah," like bragging about