Did We Double Our Audience This Month?
4/30/20267 min
All month, we’ve been asking you to share Canadaland with as many people as possible. Our goal was to double our audience.
Did we pull it off?
Let’s put it this way: Our investigations budget will be increasing substantially and our freelance and fellowship rates are going up by a whopping 50%.
More money is going to go into the pockets of working journalists outside of Canadaland and across the country.
Thank you.
Also, we’ve got tons of live events and other exciting projects lined up throughout the year. Stay tuned.
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Transcript preview
First 90 secondsJesse· Host0:00
Hey, this is Jesse with a quick note about how it's all going. As you have heard me say many times this month, we have been asking you to spread the word about Canadaland. Listen, this is how the whole thing came to be in the first place. I started a podcast, like, 13 years and change ago, and it only became my job and then a company because the people who listened to it told other people to listen to it, and some of those people pay us to make it, and that- that's how the whole enterprise began and- and that's what's fueled us the whole way through, which is why this month, when we were looking to expand our audience, we asked you for help once again. We were doing this before, like, the phrase creator economy existed, before people were talking about community and all this. It was just a relationship between me and the people who value this enough to listen to it. That's what we owe all of this to. Anyhow, how has it gone, this ambition we've had for April, this crowd-finding campaign? [upbeat music] I am really glad that we asked you for help again, because it has worked tremendously well. Our crowdfunding campaign, our ambition was to double the downloads of this podcast in this month, and I am here at the end of the month to tell you that we have added thousands of new listeners in the month of April, thousands of people who have never heard of Canadaland before until you, our preexisting listeners, told them about it. In the first week