Decoding Looksmaxxing: The Crisis Consuming Young Men & The Real Path To Self-Worth
2/26/20261 hr 6 min
Bone smashing. Steroids. Crystal meth. 13-year-olds letting AI judge their faces. It's called looksmaxxing – and it presents as self-improvement.
Underneath, it's a deftly weaponized pipeline to nihilism, misogyny, and self-destruction, consuming millions of young men right now.
Adam Skolnick and I sit with all of it this week – what it is, why it's spreading, and what the real antidote looks like.
If you have a young man in your life – or you are one – sit with this.
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First 90 secondsRich Roll· Host0:00
[gentle music] This episode is sponsored by Rivian. For me, historically, a car has always just been a way to get around, but I have to say, I am just in love with the R1S Rivian loaned me. Because it's this incredible all-electric vehicle with insane tech that can take you just about anywhere, but mostly because it's so much more than a vehicle. It's like this passport for adventure, which got me thinking about my favorite road trips. I've done many over the years, and the best ones are never about the destination. They're about adventure, they're about possibility, which is basically the Rivian mission. There's storage everywhere, a front trunk, gear tunnels for wet or sandy stuff, room for boards, bikes, packs, whatever your version of adventure looks like. You can literally plug things in and power your world, coffee, camp gear, even a full travel kitchen. You can even get a rooftop tent for your R1S, and yet on the road it's refined and quiet. But when the pavement ends, you switch into off road and just keep going. The R1S SUV has three rows, seats seven, folds down into a perfect sleep setup. The R1T is a truck that can tow, it can haul, and still feel beautifully designed. Most vehicles make you choose between rugged and refined. Rivian gives you both so you can adventure without compromise.