Creativity is the Most Powerful Business Tool: Canadian Marketing Awards 2026
6/20/202628 min
This week, we look at the level of advertising creativity north of the border.
We’ll talk about a campaign that used real “sleep talking” to sell mattresses.
We’ll explore a remarkable idea that transformed the annual migration of penguins into a protest march.
And we’ll look at a campaign that convinced people to donate to a cause that started 45 years ago, but had faded from memory.
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Transcript preview
First 90 secondsTerry O'Reilly· Host0:01
Podcasting is a bit of a solitary pursuit, yet it takes a village to produce a podcast. But once an episode beams from the terrastream to your earbuds, we don't get to see you, talk to you. So we're excited that through Apostrophe All Ears, we've opened up a direct line between us, a forum to chat about episodes, about marketing. Just tap the link in the description. [upbeat music] You could argue there is nothing more important to your health than a good night's sleep. More than 350,000 sleepers agree, and I am number 350,001. Why? Because we all sleep on Canada's best mattress, a Douglas mattress, named Canada's best mattress by Canadian Living, by the way. Not only is it comfortable, but the Douglas mattress is built with premium cooling gel foam for all-season comfort, and it's made in Canada. Starting at only $599 and including free sleep accessories with each mattress purchase, you can't go wrong. Don't wait. Sleep better on a mattress made by Canadians for Canadians. Visit douglas.ca/undertheinfluence and get your Douglas mattress today. Sleep well, and support Canadian made.
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