Create or Destroy: Reimagining Marketing with Seth Matlins

Kara Swisher· Host0:00

Hi, everyone. From New York Magazine and the Vox Media Podcast Network, this is On with Kara Swisher, and I'm Kara Swisher. We're bringing you an episode of the new podcast from the Vox Media Podcast Network called Create or Destroy: Reimagining Marketing with Seth Matlins. In this episode, host and marketer Seth Matlins speaks with political strategist David Axelrod, who was President Obama's chief strategist and senior advisor. David is currently a senior political commentator for CNN and the co-host of Vox's Hacks On Tap podcast. Seth and David talk about how to fix the American brand, which David sees as having been devalued but not beyond repair. So stick around.

David Axelrod· Guest0:40

What is a story that holds us together? What is the story that, that, that most of us share, uh, that, uh, allows us to have, um, a sense of community, uh, rather than a sense of, um, you know, adjacent parts?

Seth Matlins· Host0:58

[upbeat music] I'm Seth Matlins, and welcome to Create or Destroy: Reimagining Marketing. It's my new show exploring how every decision a company makes, not just the marketing ones, but every one, either contributes to value creation or destruction. And it's about how the only value that ultimately matters is how valuable your customers think you are. All of which is why marketing has to be reimagined as an organizational mindset, not just a function.