Chobani: The Yogurt That Ate America | Nothing But Good | 1
6/17/202639 min
When a leaflet advertising a decrepit factory for sale lands in the office of struggling entrepreneur Hamdi Ulukaya, it sets him on a quest to make America fall in love with Greek yogurt. But to succeed, he must not just beat yogurt giants Yoplait and Dannon, but change the American diet.
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Transcript preview
First 90 secondsDavid Brown· Host0:00
Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. [gentle music] It's January 2005, and in his office in Johnstown, New York, Hamdi Ulukaya is tidying his desk. He grabs a pile of unsorted papers and starts tossing unwanted items into the nearby garbage can. Ulukaya is 32 years old and a Kurdish immigrant who grew up in Turkey milking sheep on his family's farm. He moved to the United States 11 years ago, and now runs a small business making feta cheese. But the feta business isn't what Ulukaya imagined it would be. It barely turns a profit, and selling a cheese that people toss on salads without a second thought doesn't exactly set his soul on fire. He flings a coffee-stained pizza menu into the garbage can and glances down at the next item. It's a postcard from a real estate firm advertising a fully equipped yogurt factory. Ulukaya drops it straight in the trash bin with the rest of the junk mail and his used tea leaves.