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Can Hot Consumer Companies Like Oura and Whoop Make Good IPOs?

6/28/202642 min

In this week's episode of WSJ’s Take On the Week, co-hosts Miriam Gottfried and Telis Demos dig into this past week’s tech selloff and how the market’s volatility reflected serious questions about spending for the AI buildout. They also look at how semiconductor players like Samsung, SK Hynix, and Micron are navigating the noise, and why even deep-pocketed tech titans like Meta are tapping the debt markets. They talk about how SpaceX’s bond sale reflects a broader trend of companies borrowing to fund AI infrastructure. Another strategy to fund AI? Cutting jobs. They break down the latest AI-fueled layoffs from Oracle, and whether this week’s U.S. jobs numbers will tell us anything about the state of AI job replacement. They examine the trend of corporate tech pivots, highlighting Allbirds’ radical shift to AI infrastructure and its rebranding as Smartbird.

Plus, Miriam and Telis are joined by health-tech analyst Stephanie Davis to assess whether consumer health companies make good public companies. They ask: Can health-tech wearables startups like Oura or Whoop be sustainable on their own, or are they better off absorbed by tech giants like Apple or Amazon? They break down consumer health companies’ failures of the past, including Fitbit’s meteoric rise and eventual acquisition by Google’s parent Alphabet. They also look at the broader "graveyard" of companies—from Peloton and GoPro to Roomba and Bird scooters—to see if any can replicate the rare, long-term success of a giant like Garmin. 

Heads up, we’re taking a break next week! We’ll be back in your feeds July 12.

This is WSJ’s Take On the Week where co-hosts Telis Demos, Heard on the Street’s banking and money columnist, and Miriam Gottfried, WSJ’s investing and wealth management reporter, cut through the noise and dive into markets, the economy and finance—the big trades, key players and business news ahead.

Have an idea for a future guest or episode? How can we better help you take on the week? We’d love to hear from you. Email the show at takeontheweek@wsj.com.

To watch the video version of this episode, visit our WSJ Podcasts YouTube channel or the video page of WSJ.com 

Further Reading

Crazy Rich Returns Lure Cabbies and Even Kids to Red-Hot Asian Markets 

Oura Rings Maker Files Confidentially for IPO After $11 Billion Valuation

The Wearable Boom Is Real. The Investment Case Is Murkier 

For more coverage of the markets and your investments, head to WSJ.com, WSJ’s Heard on The Street Column, and WSJ’s Live Markets blog.

Sign up for the WSJ's free Markets A.M. newsletter.

Follow Miriam Gottfried here and Telis Demos here

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Clips

Transcript preview

First 90 seconds
  1. Speaker 10:00

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  2. Telis Demos· Host0:29

    [upbeat music] Hi, Miriam.

  3. Miriam Gottfried· Host0:33

    Hi, Dallas.

  4. Telis Demos· Host0:34

    So on today's show, we're gonna be talking about one-hit wonders. Actually, that topic got me thinking. Uh, this weekend, uh, at a movie theater near us, they were showing the movie Ferris Bueller's Day Off, which is an all-time- Oh, gotta love that movie ... all-time favorite of mine. But interestingly, and I did not go to see this, so don't ask me if it was good, they had a little mini movie. They'd made a little documentary about the band behind that, that song in the movie, "Oh Yeah." Remember that?

  5. Miriam Gottfried· Host0:59

    Yeah.

  6. Telis Demos· Host0:59

    It was ubiquitous at the time.

  7. Miriam Gottfried· Host1:00

    Yes.

  8. Telis Demos· Host1:00

    "Oh yeah."

  9. Speaker 4· Soundbite1:01

    Oh yeah.

  10. Telis Demos· Host1:03

    It's a band called Yellow, and apparently they had a whole big following. It was a big phenomenon.

  11. Miriam Gottfried· Host1:09

    But it wasn't just that one song?

  12. Telis Demos· Host1:11

    I was a little too young for the phenomenon. Well, that's the only song everyone knows of, so that's what got me thinking about one-hit wonders. But we're not talking about that [laughs] kind of one-hit wonder- [laughs] No, we're not talking about that ... on today's show. No, we're talking about a different kind of one-hit wonder, which are one-hit IPO wonders. Uh, you might think of a company like Bird.

  13. Miriam Gottfried· Host1:26

    The scooter company.

  14. Telis Demos· Host1:27

    Electric scooters. You might think about Peloton,

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