Too Many Plays, Fuzzy Brand
14:30–16:05 · 95s
On reigniting growth, Shaiza says H&M is courting youth via runway moments and celebrity culture, but the brand feels scattered—music, influencers, sustainability—without a unifying identity yet.
14:30–16:05 · 95s
On reigniting growth, Shaiza says H&M is courting youth via runway moments and celebrity culture, but the brand feels scattered—music, influencers, sustainability—without a unifying identity yet.
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