BUILT, SCALED, SOLD: TURNED GRIT INTO A MID-EIGHT-FIGURE EXIT || LUKE PETERS || EPISODE 073
1/19/202645 min
Luke Peters is an accomplished entrepreneur and the former CEO of NewAir, a company he founded in 2001 and grew from a garage startup to a thriving business with over $600 million in cumulative sales. His journey began in Fountain Valley, California, where he learned the value of hard work while working in his family’s donut shop for just 25 cents an hour.
Under Luke's leadership, NewAir achieved significant milestones, including $80 million in sales in a single year and multiple placements on the Inc. 500 list. He successfully pivoted the company from a 100% B2C model to a mul...
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First 90 secondsLuke Peters· Guest0:00
Wasn't a great student, you know, barely made it through high school, got excited in college, graduated, and I was a hazardous waste scientist- Mm-hmm ... okay, after college.
KG· Host0:06
Wow.
Luke Peters· Guest0:07
So it was a government job, you know, fancy title. A long drive from Huntington, driving out to Glendale, okay? And I did... You know, I thought, you know, I followed the rules, went to college, did all that stuff.
KG· Host0:15
You've made over $600 million in sale. That was with NewAir. What have you learned about the business to reach that level?
Luke Peters· Guest0:21
So many things. It was... I made a lot of mistakes. I didn't have, like, a business school education. I worked a lot as a kid, you know. I had the paper route and all those things, so we always had jobs. So mainly it was... Okay, so, like, the main things I would say is you have to be creative and open-minded.
KG· Host0:34
Mm-hmm.
Luke Peters· Guest0:34
I think most entrepreneurs, obviously, when they're successful, it's 'cause they're creative.
KG· Host0:38
How do you get the right people to see the same vision that you have?
Luke Peters· Guest0:42
Okay, well, I mean, that's building a culture.
KG· Host0:44
The Code to Winning: Insights You Need Today to Seize the World Tomorrow. Today, I actually have a very, very good interview and also great guest that's gonna be talking a bit more about his journey, his entrepreneurial journey. Uh, so I'm gonna give you a brief introduction. He started his business from a garage, so he's a garage startup founder, and ended up, like, selling his company about eight-figure exit as well, over $600 million in sales. And so if you are in the field where you want an exit as well, we're gonna be talking about a gentleman who started NewAir, selling it off, and currently is, um, teaching a bunch of CEOs how to get that eight figure or eight mid exit as well. So without further ado, the man himself