Don’t Target Only The Greens
16:34–18:02 · 88s
Challagalla says scaling sustainability requires appealing to 'gray' and 'blue' customers—about 90% of the market—and warns 'hope is not a strategy.'
16:34–18:02 · 88s
Challagalla says scaling sustainability requires appealing to 'gray' and 'blue' customers—about 90% of the market—and warns 'hope is not a strategy.'
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