Unilever’s Purpose Overreach
9:57–11:46 · 109s
Challagalla offers a nuanced critique of Unilever under Paul Polman, warning that forcing 'purpose' onto hundreds of brands led to wasted marketing and weak consumer fit.
9:57–11:46 · 109s
Challagalla offers a nuanced critique of Unilever under Paul Polman, warning that forcing 'purpose' onto hundreds of brands led to wasted marketing and weak consumer fit.
We use cookies to understand how you use our platform and to improve your experience. Click "Accept All" to consent, or "Decline non-essential" to opt out of non-essential cookies. Read our Privacy Policy.