Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No.
5/25/20261 hr 35 min
Manchester United captain Bruno Fernandes reveals what happened the night his agent called with the news that United wanted him, how the club is rebuilding its winning culture, what great management and leadership actually looks like, and what really happened with the Roy Keane criticism . Bruno Fernandes is the captain of Manchester United and one of the most driven midfielders of his generation. Since joining in 2020, he has scored 108 goals in 328 appearances, won the Sir Matt Busby Player of the Year award a record 5 times, and equalled the Premier League's all-time single-season assist record with 20 assists this season. He explains: ◼ How his father's parenting style shaped him into the player and person he is today ◼ How growing up playing against boys five years older than him made him fearless ◼ What he said to Harry Maguire the moment he was handed the captain's armband ◼ Why taking risks is one of the most important things he does on a pitch ◼ Why he turned down a reported £200 million offer to leave Manchester United 00:00 Intro 02:09 How Bruno Learned His Winning Mentality From His Father 05:23 Why Bruno Was Already Different at 5 Years Old 08:16 How Francesco Guidolin Helped Shape Bruno’s Career 11:40 What Bruno Really Dreamed About at 18 12:06 Why Tottenham Nearly Signed Bruno 13:45 The Moment Bruno Found Out Manchester United Wanted Him 21:51 How Football Culture Has Changed Inside the Game 32:14 Social Media and Footballers' Interactions 35:12 Why Bruno Believes Every Manager Deserves Backing 36:51 What Actually Makes a Great Football Manager 37:30 How Bruno Treats Players 39:32 What Happens Inside the Dressing Room During Bad Runs 42:43 The Key Change Michael Brought to Manchester United 47:59 Why Bruno Thinks Taking Risks Is Essential 54:06 Ads 54:37 The Position Bruno Loves Playing Most 58:35 Bruno Never Seems to Get Tired 1:00:08 What Being Manchester United Captain Really Means to Bruno 1:03:20 Why This Season Feels Different for Bruno 1:05:16 Bruno Responds to Roy Keane’s Criticism 1:10:09 The Emotional Voicemails Bruno Received From Teammates 1:14:07 Why Being Human Matters More Than Football to Bruno 1:17:56 Ads 1:18:32 Why Bruno Rejected Huge Offers to Leave Manchester United 1:22:09 The Importance of Family For Bruno 1:30:06 What Must Change for United to Compete for Titles Again 1:31:19 Bruno’s Definition of Success Five Years From Now Follow Bruno: Instagram - https://link.thediaryofaceo.com/Bh3r8R7 X - https://link.thediaryofaceo.com/GGhEBj3 Facebook - https://link.thediaryofaceo.com/4IPRmSU The Diary Of A CEO: ◼ Join DOAC circle here - https://doaccircle.com/ ◼ Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook ◼ The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt ◼ The Diary Of A CEO Conversation Cards: https://linkly.link/2io2A ◼ Get email updates - https://bit.ly/diary-of-a-ceo-yt ◼ Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb Sponsors: LinkedIn Marketing - https://www.linkedin.com/DIARY Bon Charge: https://boncharge.com/DOAC for 20% off Vanta - https://vanta.com/steven
Clips
Transcript preview
First 90 secondsSteven Bartlett· Host0:00
I love when a company takes something that everyone has accepted as being fixed and completely redesigns it, which is exactly what Lufthansa, today's sponsor, has done with its Lufthansa Allegris business class cabin. It is stunning. Instead of having just one type of seat, Lufthansa Allegris business class has five completely different seats, each engineered around a specific need. So there's one built purely around privacy, another with a bed that's over seven feet long, and one designed around having even more space to work, eat, and think. You're essentially getting to choose what your journey needs to be before you even board the plane, and that level of thinking runs throughout the entire Lufthansa Allegris experience. An airline actually asking you, "What does this traveler need from their flight?" This idea that your seat should fit how you travel, not the other way around, is a surprisingly simple fix to something that the industry has never bothered to solve before. Anyway, it's called Lufthansa Allegris, and if you fly a lot, it's worth looking up. Visit lufthansa.com and search for Allegris to learn more. That's spelled A-L-L-E-G-R-I-S. Lufthansa Allegris, all it takes is a yes. Limited availability on selected routes with more routes coming soon.
Bruno Fernandes· Guest1:15
In the, in the football career, you go through a lot ups and downs and a lot of, uh, difficult moments. And, uh, let's say the ones that suffered most are family. Uh,