Rebranding Bacon for Modern Eaters
44:37–45:07 · 30s
Guest reveals the National Pork Board’s pivot from 'Other White Meat' to punchy campaigns like 'Don't Be Blah,' positioning bacon as the exciting antidote to bland chicken dinners.
44:37–45:07 · 30s
Guest reveals the National Pork Board’s pivot from 'Other White Meat' to punchy campaigns like 'Don't Be Blah,' positioning bacon as the exciting antidote to bland chicken dinners.
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