Breaking Down Alix Earle’s Massive Skincare Launch + What We’re Loving Right Now
4/7/202643 min
We’re kicking things off with a brand-new segment: New, True, Through — our spin on WOYF where we each share what’s new to us, what we’re loyal to, and what we’ve fully emptied (and whether it’s worth the repurchase). Sara breaks down her latest lineup from the Flaus flosser to the Mane hot round brush and a drugstore hair mask that’s giving luxury, while Kirbie shares her current obsessions, including chic allergy essentials, a cult-favorite cleanser, and a viral setting spray.
We dive into the biggest beauty launch of the week: Alix Earle’s new skincare line Reale Actives. With a reported $1M in sales in its first hour and $5M by end of day, is this the new blueprint for celebrity beauty brands? We unpack the marketing machine, the criticism (from the name to the acne discourse), and why this launch feels bigger than your typical influencer brand.
Then, style expert Dana Avida Cohn stops by to share the Spring Fashion Forecast featuring trends and items you can shop at Macy’s, a proud partner of our podcast.
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Clips
Transcript preview
First 90 secondsSpeaker 00:00
Big news. Boost Mobile is now sending experts nationwide to deliver and set up customers' new phones at home or work.
Sara Tan· Host0:05
Wait, we're going on tour?
Speaker 00:06
Not a tour. We're delivering and setting up customers' phones so it's easier to upgrade.
Sara Tan· Host0:10
Let's get on the tour bus and hit the road.
Speaker 00:12
No, not a tour bus. It's a regular car we use to deliver and set up customers' phones at home or work.
Sara Tan· Host0:16
Are you a groupie on this tour?
Speaker 00:18
We deliver and set up phones. It's not a tour.
Sara Tan· Host0:21
Oh, you're definitely a groupie.
Speaker 00:22
Introducing Store2Door. Switch and get a new device with expert set up and delivery wherever you're at.
Sara Tan· Host0:27
Delivery available for select devices purchased at boostmobile.com.
Kirbie Johnson· Host0:29
[gentle music] Have you ever ordered something online and when it shows up, you're like, "This is not what I ordered."
Speaker 30:37
[laughs] Yes, all the time. And in my head when I order it, I'm like, "It's very chic, it's very effortless, it's very model off duty." And then I put it on, and it is giving absolutely nothing.
Kirbie Johnson· Host0:48
The betrayal is real, and this is why I've gotten back into shopping in person at the mall. And honestly, Macy's is the move. You can actually feel the fabrics, try everything on, and build a full look right there.
Speaker 31:01
Yes. Like, you're not guessing, you know it works before you leave, and if you need help pulling it together, Macy's personal stylists are there, and it's free. Plus, you get 20% off when you shop with them, which we love.
Kirbie Johnson· Host1:13
Also, don't sleep on the beauty counters, literally and figuratively. [laughs] You can get matched for makeup, find a new signature scent. It's a whole experience, so head to Macy's and make sure what you think you're getting is actually what you get.