Bonus interview: Why we need a campaign to get people investing
4/30/202616 min
A new campaign has been launched to turn Britain's savers into investors. In this bonus episode, This is Money's Simon Lambert speaks to Karen Northey, of the Investment Association about the Take The Next Step campaign, backed by members of the investment industry and supported by the government and Chancellor Rachel Reeves.
They discuss why investing matters, how it can grow people's wealth and why Britain's savers can seem reluctant to dip their toes into something that has the power to substantially improve their chance of beating inflation and improving their finances.
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Hosts: Georgie Frost, Simon Lambert, Lee Boyce, Helen Crane
Producer: Georgie Frost
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Clips
Transcript preview
First 90 secondsSimon Lambert· Host0:01
Hello. I'm Simon Lambert, and welcome to a bonus episode of This Is Money podcast. A short one, where I'm gonna be speaking to Karen Northey of the Investment Association and the new retail investment campaign designed to turn Britain's savers into a nation of investors. Karen, welcome to the This Is Money podcast.
Karen Northey· Guest0:22
Thank you, Simon. It's really nice to be here.
Simon Lambert· Host0:24
So you've launched the big campaign this week, uh, to try to get Britons investing. It's been quite a busy week for you. Um, tell us a bit at the start about the campaign. What's it about, and who's it for?
Karen Northey· Guest0:42
Sure. So the campaign, uh, called Invest for the Future, uh, launched, as you say, yesterday, on Thursday, um, this week, with, um, the 20 member firms. So we have 20 firms from across the financial services sector who have come together, um, to, as you say, change a nation of savers into a nation of investors, and actually try and address all of those people who think investing just isn't for them, right? So they have a very i- this, this idea of what an investor looks like, and it's not them. Um, and so we want to change that, 'cause we think investing can be for everyone. So start... It was announced in the summer, uh, of last year by the Chancellor in her Mansion House speech, um, as part of her reforms, uh, the leader's reforms, that this would be happening. So we've been working away, squirreling away,