Bobby Hundreds
5/18/202647 min
Bobby Hundreds is a designer, writer, and co-founder of the pioneering streetwear brand The Hundreds, and currently serves as Global Creative Director at Disney Consumer Products. Recorded live at Canva Create in Los Angeles, he joins for a conversation about growing up between cultures, building The Hundreds from the ground up, and why the strongest brands are built through storytelling, collaboration, and community.
Hosted on Acast. See acast.com/privacy for more information.
Clips
Transcript preview
First 90 secondsDebbie Millman· Host0:01
What you're doing when you do that is you're saying, "Oh, I'm relevant." And what is relevance? Relevance just means that it matters, right? So you're saying, "I matter, like, I exist." And you just wanna know that you're not alone.
Bobby Hundreds· Guest0:13
[Instrumental music] From the TED Audio Collective, this is Design Matters with Debbie Millman. On Design Matters, Debbie talks with some of the most creative people in the world about what they do, how they got to be who they are, and what they're thinking about and working on. On this episode, a conversation with Bobby Hundreds about identity, brands, and brand identity.
Debbie Millman· Host0:39
I believe in brands that are living, that continue to adapt, that continue to grow.
Bobby Hundreds· Guest0:43
This interview took place on April 16th, 2026 in front of a live audience at Canva Create in Los Angeles.
Debbie Millman· Host0:53
[Cheering] Bobby is a designer. He's a writer. He's the OG co-founder of The Hundreds, a pioneering streetwear brand that really has helped redefine the relationship between fashion, storytelling, and community. And over the past two decades, his work has expanded beyond apparel into publishing cultural commentary. And today, he is the global creative director of The Walt Disney Company. Right? [Cheering] [clapping] It's a fascinating story. I have spent the last two