Apple’s luxury brand dilemma
41:43–42:16 · 34s
Scott warns that Apple’s budget MacBook strategy trades short-term share for long-term brand erosion, comparing it to a luxury house releasing a cheap bag.
41:43–42:16 · 34s
Scott warns that Apple’s budget MacBook strategy trades short-term share for long-term brand erosion, comparing it to a luxury house releasing a cheap bag.
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