Beyond Belief What's Holding You Back - Nir Eyal
3/11/20261 hr 7 min
In this thought, provoking episode, Charles sits down with Nir Eyal, author, behavioral design expert, and investor, to explore the psychology behind why people become attached to certain products, ideas, and habits. Nir unpacks the core principles from his bestselling book Hooked: How to Build Habit, Forming Products, revealing the behavioral frameworks that the world's most successful companies use to create products people return to again and again.
From the science of triggers and rewards to the ethical responsibility of building technology that shapes human behavior, Nir explains how entrepreneurs and product creators can design experiences that...
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First 90 secondsCharles· Host0:00
Welcome to The Proven Podcast, where we don't care what you think, only care what you can prove. On this episode, you get the answer to what happens when you take two people who are absolute data dorks, who love human behavior, and let them free for about two hours. [chuckles] Now, you're only gonna get about an hour change of the recorded time 'cause some of it we had to edit out 'cause it's intense. This goes into your belief systems, what's holding you back, and it's all based on science. Nir is one of those people who just doesn't care about anything that based on opinion. Him and I are cut from the same cloth. If you can't prove it, if it's not backed in science, we just don't care. In fact, he disproves the illusion of willpower. That all is in this episode. The show starts now. All right, everybody, welcome back to the show. Nir, I'm excited to have you on the show, man.
Nir Eyal· Guest0:43
Me too. Thanks for be- thanks for inviting me.
Charles· Host0:46
Absolutely. Absolutely. So for the two or three people in the world who don't know who you are, um- [laughs] ... tell people more about who you are, what you've done. I mean, you've written so many books, and your stuff's based off... So I love what you do. Let's get the world caught up on who you are and what you do.
Nir Eyal· Guest1:00
Well, thanks, man. I appreciate that. So yeah. So my first book was called "Hooked: How to Build Habit-Forming Products." That book is all about how I stole the secrets of Silicon Valley to teach companies how to build habit-forming products for good. So how can we get people hooked to an exercise app, to a language learning app, to, uh, healthcare products, financial services products? Anything that uses the psychology of Silicon Valley the w- same way that they get us hooked to Facebook and Twitter and Instagram, how can we use that psychology to get people hooked to good habits through, through the products and services they use?