Bethenny Frankel: The Business Model Nobody Else Will Share
5/19/20261 hr 3 min
Bethenny Frankel turned a TikTok account into a $20-million-a-year business without a plan or a brand of her own. She had a vision and a set of deal terms that no one in the industry has been able to replicate, or get her to explain, until now. In this conversation, Emma gets Bethenny to do the thing she never does: open her playbook. Bethenny shows the work behind it all—the deal structures, the dollar amounts, the model she built that agencies keep trying to reverse-engineer and she keeps refusing to share. Bethenny shares: The Skinny Girl carve-out that started everything and the difference between licensing and ownership that determines whether you walk away rich or walk away with nothing How she built her business with zero exclusivity, equity in nearly every partnership, and why brands agree to terms no one else can get Why she says trust and attention are the only two assets that matter and what that means for anyone trying to build an audience into a business The true cost of building an entire business on yourself and what freedom looks like when you’re more successful in your fifties than you’ve ever been If you’ve ever been put in a box or told your vision doesn’t fit the playbook, let us know in the comments. And subscribe to Aspire with Emma Grede so you don't miss what's next. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
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First 90 secondsEmma Grede· Host0:01
I am so excited to share my debut book with you all, Start With Yourself, which is available now. You might have seen the headlines, you might have seen the social, but this book is exactly what I intended, a conversation that will make you think, and it's a blueprint for anyone who wants success without the toxic positivity. Start With Yourself is about self-leadership, because wherever I go, women ask me how I got to where I am. But what you really wanna know is how you can get there. So I'm doing what I do best, sharing and never gatekeeping what's worked for me in the hope that you can borrow from a philosophy that has served me so well. The truth is, I'm not an expert. I've just lived it. I've made the mistakes, I've had the failures, and I've learned what actually works. It takes a lot. It takes the most. And this book is for anyone who's tired of feeling like a passenger in their own life. It's about taking responsibility for your thinking, managing your emotions, and getting clear on your ideas, and then knowing your next step. It's about picking yourself up after failure, being accountable, but also forgiving yourself, pushing for wins, and never, ever apologizing for your ambition. It's also about challenging the rules that you've been told. There is no perfect time. Balance isn't the goal. Alignment is, and there's nothing wrong with you wanting more. I'm precisely sure that the reason I've been so successful is so I can share it with you. Start With Yourself, my debut book, is available now. Visit emmagreed.com to purchase the book. Also available