Quality over raw audience
21:01–21:36 · 34s
Attenborough’s philosophy on BBC Two audiences: ‘A million eyes on BBC Two is worth four million on ITV or BBC One,’ valuing intentional, committed viewership over sheer numbers.
21:01–21:36 · 34s
Attenborough’s philosophy on BBC Two audiences: ‘A million eyes on BBC Two is worth four million on ITV or BBC One,’ valuing intentional, committed viewership over sheer numbers.
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