When Drug Names Must Sing
28:59–29:36 · 37s
Arlene, a haiku poet and veteran namer, argues that great drug names need musicality and mouthfeel, pointedly contrasting 'Viagra' with 'Imdeltra.'
28:59–29:36 · 37s
Arlene, a haiku poet and veteran namer, argues that great drug names need musicality and mouthfeel, pointedly contrasting 'Viagra' with 'Imdeltra.'
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