Artistic License Redux
2/10/202634 min
Idaho was the first state to slap a slogan on a license plate, “Idaho Potatoes,” which may not seem like a big deal, but it turns out this idea would end up having outsized consequences, and not just for Idaho. Because what started in one state would soon spread. And when it did, the question of what should go on a license plate, and what shouldn't, would prove surprisingly contentious.
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First 90 secondsSpeaker 00:00
The perpetual pen tapper, the arbitrary fridge reorganizer, the holiday party planner that starts in May. Principal knows your star employees have their work quirks. Principal also knows how much these employees mean to your business. You need them. They need benefits. Work with Principal so they can help you help your team with a retirement and benefits plan that's right for them. Principal Life Insurance Company, Des Moines, Iowa.
Roman Mars· Host0:25
[upbeat music] When you introduce extraordinary design into your life, something powerful happens. The world suddenly feels more alive, more vibrant, and you notice beauty where you didn't before. The same happens when you step into a Buick. Feel the confidence of premium materials, revel in unexpected design details, and enjoy thoughtful technologies. Visit buick.com to discover a luxury that can be yours right now. Buick, exceptional by design. This is 99% Invisible. I'm Roman Mars. In 1928, a strange phenomenon was sweeping the state of Idaho, a vanishing act of sorts. A Boise resident would wake up on a typical Monday morning, drag themself out of bed, get dressed for the day, and they would hop in their car to drive to work, not noticing that something was missing, and suddenly, cops in the rear view.
Rick Just· Guest1:24
And the next thing that the driver of the car knew, they were getting picked up because they weren't displaying a license