Lenny's Podcast: Product | Growth | CareerAnthropic’s $1B to $19B growth run: how Claude became the fastest-growing AI product in history | Amol Avasare

In Praise Of Good Friction

20:57–23:21 · 143s

Contrary to conventional wisdom, Amol argues that adding the right onboarding friction reliably boosts conversion by personalizing value—backed by wins at MasterClass, Mercury, and Anthropic.

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