Allison Ellsworth Sold Poppi for $2 Billion. Here's What Happened Next.
5/18/202650 min
Allison Ellsworth built Poppi from a homemade prebiotic soda to a $2 billion brand acquired by Pepsi… but you already know that. Today, Allison talks about what happens afterward, and how to follow-up a successful first act. Allison opens up about the unexpected grief of letting go of a company that was her identity, and the pressure of building a new company after a successful exit. She also digs into advice for anyone who has a different money mindset than their spouse, and how to find common ground. Plus, Allison shares how she’s talking to her three young kids about money and work— and why her kids waving her off with "Have fun, Mom" is her greatest parenting win. Check out Nicole's financial literacy course The Money School Find a Financial Advisor or Financial Coach from Nicole's company Private Wealth Collective Watch video clips from the pod on Money Rehab's Instagram and Nicole Lapin's Instagram Keep up with Allison on Instagram and TikTok Here's what Nicole covers with Allison: 00:00 Are You Ready for Some Money Rehab? 01:10 When the Wire Hit 03:20 What People Get Wrong About "Billionaire" Headlines 04:15 The $50K Investment That Went Bankrupt Overnight 05:50 What Skills Transfer From Running a Company to Managing Wealth (And What Don't) 07:30 Running Your Personal Finances Like a Business 09:00 The Grief Nobody Warns Founders About 11:05 Separating Your Identity From Your Company 13:00 Founder-Led Content and What's Coming Next in Brand Building 15:20 Building the Second Company Differently 17:40 Self-Funding vs. Taking on Investors 19:30 The Emotional Payoff of Returning Money to Early Investors 21:45 Making 44 People Millionaires 22:00 Lessons From Being a Shark on Shark Tank 23:30 Female Founders, Mom Guilt, and "Spreadsheets in the Bedsheets" 26:40 Opposite Money Mindsets in a Marriage 31:30 Why Allison Has No “Fear Gene” 33:30 Raising Kids With Money Values 36:55 How to Talk to Your Kids About Work Without Losing Them 39:00 Buying Back Time 41:00 Secure the Bag 45:25 Allison Ellsworth's Tip You Can Take Straight to the Bank
Clips
Showing 10 of 12Transcript preview
First 90 secondsNicole Lapin· Host0:00
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Allison Ellsworth· Guest1:17
This little kindergartner ran up to me. She hugged my leg. She's like, "Hi, Mommy Poppy. Are you a billionaire?"
Nicole Lapin· Host1:22
[laughs] Allison Ellsworth founded Poppy, grew a cult following around the brand, and then sold it to Pepsi for about $2 billion.