AI Studios: The New Entertainment Frontier
6/19/202620 min
India's media and entertainment industry is actively exploring new frontiers in AI. From JioHotstar's dedicated AI content division to Kishore Lulla's $150 million Eros Innovation play, the country's biggest streaming and production companies are building AI studios from the ground up. The economics are hard to ignore, production costs down 60-70%, delivery timelines cut by half. But beyond micro dramas, the ambition stretches to web series, animation, and films. Host Anirban Chowdhury, ET's in house entertainment journalist and film critic Rajesh N Naidu and JioHotstar's chief architect Vijay Seshadri explains the three pillars powering the platform's AI strategy.
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First 90 secondsAnirban Chaudhuri· Host0:00
[intro music] India's media and entertainment companies are making a serious structured bet on artificial intelligence, not as a side experiment, but as a dedicated strategic vertical. JioHotstar has set up a standalone AI content division already hiring for over 75 roles. Other examples: Collective Artists Network has raised $16.5 million to acquire tech-driven studios. Eros Innovation has raised $150 million focused entirely on AI-generated content. The driving logic is hard to argue with. AI cuts production costs by 60 to 70% and compresses delivery timelines by 30 to 50%. But how deep does the commitment really go? Who is building what and at what scale? And what happens to the writers, technicians, and actors when the algorithm moves in? Listen on. It's Friday, the 19th of June. I'm Anirban Chaudhuri. This is The Morning Brief.
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