Don’t Build A Brand, Build A Category
15:06–15:41 · 35s
Eric urges Haven to position ‘allergen-free fragrance’ as a new retail destination with partners like Ulta or Target—and lead the category they name.
15:06–15:41 · 35s
Eric urges Haven to position ‘allergen-free fragrance’ as a new retail destination with partners like Ulta or Target—and lead the category they name.
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