72. How to build a successful brand in a competitive market | Steve Perez
3/30/202659 min
How do you turn a single idea into a global brand and keep winning in an industry where most products fade away?
In this episode of all about business, James sits down with Steve Perez, founder of Global Brands, to unpack the reality behind building one of the UK’s most successful drinks businesses from scratch.
Steve shares how he identified a gap in the market early on, and backed his instincts to create products that would resonate with a new generation of consumers, most notably the breakout success of VK. But Steve’s story isn’...
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First 90 secondsJames Reed· Host0:00
Welcome to All About Business with me, James Reid, the podcast that covers everything about business, management, and leadership. Every episode, I sit down with different guests of bootstrap companies, masterminded investment models or built a business empire. They're leaders in their field, and they're here to give you top insights and actionable advice so that you can apply their ideas to your own career or business venture. [upbeat music] What does it take to build a successful consumer brand, and how do you become one of the fastest-growing companies in the UK? Today on All About Business, I'm joined by Steve Perez, founder of Global Brands Limited, the company behind drinks brands such as VK. In this episode, we discuss entrepreneurship, resilience after failure, how to build a successful consumer brand, and why Steve believes family businesses still have an important role to play in the future of the UK's economy. [upbeat music] Well, today on All About Business, I'm really delighted to welcome Steve Perez to the studio. He's the founder and chairman of Global Brands, the independent drinks company he launched in 1997 after, I would say, identifying an opportunity in the market, uh, for a new kind of ready-to-drink beverage, um, leading to the creation of VK. What does VK stand for, Steve?
Steve Perez· Guest1:23
[laughs] Well, it stand... Well, that kinda stands for vodka kick. We, we- Vodka kick. Vodka kick. Yeah, it's, it's vodka