The Learning Leader Show With Ryan Hawk689: Eric Ries - The Costco Hot Dog, Why Good Companies Go Bad, Financial Gravity, Building Incorruptible Organizations, and The Lean Startup's Unfinished BusinessCostco’s $1.50 Hot-Dog Ultimatum
10:58–11:27 · 28s
Eric Ries recounts Jim Sinegal’s legendary threat—“If you raise the price of the effing hot dog, I will kill you”—and explains the deep business wisdom behind defending Costco’s iconic deal.