67. How to evolve your offering to grow a service-based business | Gregory Nice + Jack Stanton
2/23/20261 hr 7 min
How do you build a creative agency that cuts through in a crowded, fast-changing media landscape?
In this episode of All About Business, James talks with Gregory Nice and Jack Stanton, co-founders of NICE Productions. Together they discuss growing a modern creative agency in the age of social-first content, multi-channel marketing, and AI disruption.
Gregory and Jack share how they built NICE Productions from weekend side projects into a London-based creative agency producing campaigns across TV, social, radio, cinema, and out-of-home. They reflect on starting young, balancing creativity with commercial reality, and how long-term client...
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First 90 secondsJames Reed· Host0:00
Welcome to All About Business with me, James Read, the podcast that covers everything about business, management, and leadership. Every episode, I sit down with different guests who have bootstrapped companies, masterminded investment models, or built a business empire. They're leaders in their field, and they're here to give you top insights and actionable advice so that you can apply their ideas to your own career or business venture. [upbeat music] What does it take to turn a creative partnership into a successful agency? Today on All About Business, I'm joined by Gregory Nice and Jack Stanton, co-founders of Nice Productions, a creative agency that's evolved from independent filmmaking into delivering major campaigns for global brands. Gregory is an award-winning producer and director. Jack is creative director and visual artist. Together, they'll share how they built a creative business from the ground up, how they scaled through major partnerships like Read, and what it takes to balance art, technology, and entrepreneurship in today's creative economy. Well, today on All About Business, I'm really delighted to welcome not one guest, but two. Um, I have in the studio today with me Gregory Nice and Jack Stanton from Nice Productions. Thank you both for coming in.
Gregory Nice· Guest1:25
Thanks for having us.
James Reed· Host1:25
Nice Productions is a London-based creative agency,