4 Ways to Use AI in Your Business | Ep 968

Alex Hormozi· Host0:00

Last year, my companies did over two hundred and fifty million dollars in aggregate revenue. I've been in business for over a decade and a half. Uh, in this video, I'll show you how we use AI to make our business better, cheaper, faster, and less risky for our customers. I'll also walk you through some real examples of every department. Number one, how do we actually make the business better? So if we think about each of the functions of the business, you're gonna be turning raw attention into some sort of profit, right? Like if we look at business as though it's a manufacturing belt. And the first, I think, misconception that people have around implementing AI into their business is they think they must become an AI business, which is not true at all. And so the easiest analogy I can give is the Internet, right? So almost every business is on the Internet. You don't have to be an Internet business, you just use the Internet as one of the many tools that you use to deliver whatever it is that you sell. And so I think the first mistake that I'm seeing businesses make is assuming that either they have to become tech companies. Now, there's a component of being tech forward, uh, but, like, are you tech forward for having a webpage? Not anymore, but you used to be, and the people who got there first got disproportionate returns. The second kind of big thing that is being a mistake is assuming that, like, one of the tech nerds is gonna do it for you. Now, one of the, the big advantages of the thing that I've had that's, that's led to some disproportionate outcomes for me has been what I'll consider cloud-to-dirt knowledge, so, like vertical integration of knowledge. So being able to do the high-level strategy, being able to handle the people stuff, communication, marketing, all the way down to the granularity of, like, how do we connect this API to this other API? And the reason I think that cloud-to-dirt understanding