3 Rules For Selling To Rich People (Make A TON of Money)
6/8/202628 min
As every great founder will tell you, trading time for money is a losing game. Ownership is how wealth actually gets built. Come to Main Street Millionaire Live and learn how — http://info.contrarianthinking.co/msmlbig-deal You've got the skill. You've got the product. But every time you talk to a wealthy buyer, you drop your price before they even ask. Here's the truth: broke people buy for price. Rich people buy for risk mitigation. And if you're still leading with "affordable," you've already lost the sale. In this episode, you'll learn: The four currencies wealthy buyers protect above all else: time, risk, reputation, and control, and why price doesn't even make the list Why ego kills deals and how to turn your buyer into an ally instead of making them defend their identity The EGO framework: Earn, Gap, Outcome, and how to diagnose instead of describe so you sound like an expert, not a salesperson How to anchor the conversation around consequence, not cost, so price becomes irrelevant The three buyer types: optimizer, delegator, and rationalizer, and why each one needs a completely different close Why "just checking in" is the most useless sentence in sales and the three piece follow up framework that actually gets responses: Point, Proof, Path The premium close that gives control back to the buyer and makes them feel smart for saying yes Stop apologizing for your price. Start solving expensive problems. Rich buyers don't want cheap. They want certainty.
(00:00:00) Introduction: Why Rich People Don't Care About Your Price (00:01:02) The Four Currencies Rich Buyers Protect With Their Lives (00:03:59) The Ego Framework: Earn, Gap, Outcome (00:06:30) Stop Describing, Start Diagnosing: The Authority Shift (00:12:54) The Three Types of Rich Buyers and How to Close Each One (00:17:09) The Premium Close: Options, Recommendation, Reason, Next Step (00:19:42) Say the Number and Shut Up: The Silence After Price (00:23:01) The Three-Piece Follow-Up: Point, Proof, Path (00:26:23) The Prize Is Trust, Not Money: Building Referral Engines (00:26:57) Clear Over Cheap: Selling Like an Operator
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First 90 secondsSpeaker 10:01
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Codie Sanchez· Host0:22
If you wanna make more money, you have to learn how to sell to rich people. And here's the thing, most people sell to rich people like they're broke. They apologize for their price, and above all else, they stress over the price. But in reality, the cheapest option is the one rich buyers are the most afraid of. Rich people hear the word cheap or affordable, they think lawsuit, a bad hire, a compromise. So today, you're going to learn how high net worth buyers actually decide. There are four currencies they protect with their lives, and the exact playbook I'm gonna give you that I'd run if I were selling a really expensive thing tomorrow. And you're gonna also get the one follow-up line that works every single time. I'm Cody Sanchez. This is the Big Deal Podcast. Let's make some money. So if you know me, you know I've started, bought, and sold more businesses than I can count, which I don't like say to be fancy. I think in some ways entrepreneurship is a trauma response, but it does mean that I've sat on both sides of the table more times than I'd like to admit. And there is one sentence that will change the way you make money forever. Broke people buy for price. Rich people buy for risk