279. Rethinks: How to Leverage What People Already Want
4/9/202644 min
How to turn latent motivation into fuel for change.
If you want to be a changemaker, you’ll have to convince others to join your cause. But according to Dan Heath, persuading your audience isn’t about creating new motivation — it’s about leveraging the motivation that’s already there.
“The most important fuel for any change effort is motivation,” says Heath, the number-one New York Times bestselling author of Reset: How to Change What's Not Working. Instead of struggling to persuade people to want what you want, Heath suggests findi...
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First 90 secondsMatt Abrahams· Host0:00
Hi, Matt here. I wanted to remind you that for each episode, we provide English language learning support where we share useful information to help you develop your English skills. Check out these English language learning and other resources, along with our newsletter and deep dive videos at fastersmarter.io under Resources. Now, a word from one of our sponsors. Their support allows us to bring you quality content free of charge. [sound effect] Language isn't just about words, it's about connection, opportunity, and credibility. That's one reason I like Babbel. It focuses on real world communication, not just vocabulary drills, but practical conversations you can actually use, whether that's collaborating internationally, traveling for work, or building relationships across cultures. The lessons are short, about ten minutes, so they fit into busy schedules, and they're designed by more than two hundred language experts with tools for listening, speaking, reading, and writing. It adapts to how you learn and helps you track real progress over time. For many of our listeners, whether you're strengthening English skills, adding another language for professional growth, or staying connected globally, it's a practical way to keep moving forward. Babbel has over twenty-five million subscriptions sold worldwide, offers fourteen languages, and every course comes with a fourteen-day money back guarantee. If you've ever thought about learning another language, this is a perfect opportunity to start. Right now, Babbel is offering up to sixty percent off your subscription at