272. Say What Sticks: The Neuroscience of Memorable Communication
3/16/202623 min
People are forgetful. Here’s how to make your messages more memorable.
After any presentation, your audience will forget about 90% of what you said. That’s okay, says Carmen Simon — just make sure they remember the right 10%.
Simon is a cognitive neuroscientist, speaker, author, and expert on how the brain processes and retains information. Her research reveals a humbling truth: “We forget our lives almost as quickly as we live them,” she says. But instead of fighting our forgetfulness, Simon believes we can work with it — by getting intentional about what we want people to remember...
Clips
Transcript preview
First 90 secondsMatt Abrahams· Host0:00
Hi, Matt here. I wanted to remind you that for each episode, we provide English language learning support where we share useful information to help you develop your English skills. Check out these English language learning and other resources, along with our newsletter and deep dive videos at fastersmarter.io under Resources. Now a word from our sponsors. Their support covers the cost of production, allowing us to bring you this episode free of charge. Know that I only recommend products I truly believe in. If you've listened to the show for a while, you know I am all about clear, effective communication, especially in writing, emails, and documents. All of these influence how we show up professionally. But writing well consistently isn't always easy, especially when you're moving fast. To help me communicate more clearly and efficiently, I've been a longtime user of Superhuman Email and Grammarly. So I was genuinely excited to see them come together as part of Superhuman. Superhuman is an AI productivity suite that brings together Grammarly, Coda, and Superhuman Mail, so the support you need shows up right where you're already working. It helps you refine your tone, sharpen your message, and sound like your best self without all the effort or second-guessing. It's a powerful way to elevate both your communication and your presence. Unleash your superhuman potential with AI that meets you where you work. Learn more at superhuman.com. That's superhuman.com.