Particle Data Platform

19/04/2026

4/18/20261 hr 13 min

12 – 17 April 2026 Writer: Shaun McKenna Director: Pip Swallow and Rosemary Watts Editor: Jeremy Howe

Brian Aldridge … Charles Collingwood Pip Archer … Daisy Badger Ruth Archer … Felicity Finch Lilian Bellamy … Sunny Ormonde Alice Carter … Hollie Chapman  Chris Carter … Wilf Scolding Rex Fairbrother ... Nick Barber Chelsea Horrobin … Madeleine Leslay  Bert Horrobin…  David Sterne Tracy Horrobin … Susie Riddell  Adam Macy … Andrew Wincott   Azra Malik … Yasmin Wilde  Kirsty Miller …. Annabelle Dowler  Stella Pryor … Lucy Speed  Fallon Rogers …. Joanna Van Kampen Lottie Summers … Bonnie Baddoo Ms Shah … Sudha Bhuchar

Clips

Transcript preview

First 90 seconds
  1. Speaker 10:00

    This BBC podcast is supported by ads outside the UK.

  2. Speaker 20:03

    [gentle music] Ever invest in something that seemed incredible at first but didn't live up to the hype? Like those $5 roses at a gas station, or a secondhand piece of technology that breaks in the first 10 minutes. Marketers know that feeling. We optimize for the numbers that look great: impressions, reach, and reacts. But when they don't show revenue, well, that's a not-so-great conversation with the CFO. LinkedIn has a word for that: bullspend. Now you can invest in what looks good to your CFO. LinkedIn Ads generates the highest ROAS of all major ad networks. You'll reach the right buyers because you can target by company, industry, job title, and more. So cut the bullspend. Advertise on LinkedIn, the network that works for you. Spend $250 on your first campaign on LinkedIn Ads and get a 250 credit for the next one. Just go to linkedin.com/broadcast. That's linkedin.com/broadcast. Terms and conditions apply.

  3. Speaker 11:09

    You're listening to The Archers Omnibus from BBC Radio 4.

  4. Unknown speaker1:16

    [upbeat music] [sighs]

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