RadarParticle Podcast IntelligenceSee where your clients' competitors advertise on podcasts.
Pull any brand, get its podcast ad footprint, then find the shows worth buying next.
Podcast media buying still runs on guesswork.
You pick shows off a topic list, hope the read airs as briefed, and learn what competitors did only after they've done it. Radar reads what airs across 120,000+ podcasts, so you get the receipts instead: where competitors spend, which shows fit, and whether your reads aired.
A better platform for podcast ad intelligence.
Find shows by what hosts actually say.
Rather than just sorting shows under pre-existing categories, you can now get the shows where hosts already talk about your client's world. Search 120,000+ transcribed podcasts and let the placements land like part of the conversation.
- Search any topic, brand, or theme across the transcript corpus
- Rank shows by how often hosts genuinely discuss it
- Surface rising shows before their rates climb
See where the competition already spends.
Pull any brand and read its podcast strategy — which shows, how many placements, host-read or pre-recorded, and the reach behind it. Walk into the pitch already holding the receipts.
- The ad footprint for any brand or category
- Which shows they own, and where they're absent
- Share of voice against competitors
Confirm the read aired, word for word.
Each ad Radar detects comes with the host's exact copy, the episode, and the timestamp. See the placements on a show, then read the transcript of the read itself, so you can prove the buy delivered and catch a dropped code or wrong URL before the client does.
The podcast landscape, already transcribed.
New episodes are transcribed and searchable within minutes of airing.
Frequently asked questions
Where does the data come from?
Radar works from publicly available podcast data. New episodes are ingested directly from public RSS feeds across the top charts in 130+ categories, and it's grounded in the actual episodes, not panel estimates or survey data.
How current is it?
New episodes are transcribed and searchable within minutes of airing, not days, so a competitor's latest placements and your own reads show up almost immediately.
How accurate are the transcripts?
Among the highest accuracy in the podcast transcript space, speaker-labeled and segmented, so an ad read (and who delivered it) is unambiguous.
Can I verify that a specific ad read aired?
Yes. Each detected ad carries the host's exact copy, the episode, and the timestamp — the evidence you need to confirm delivery, flag a dropped code or wrong URL, and hold the network accountable.
How does Radar compare to other tools?
Roughly twice the fully-transcribed, high-quality podcast coverage of anyone else, with speaker-labeled transcripts and near real-time updates.
Run your first competitor search now.
Type a brand, see where it advertises, and find the shows worth buying next.